Pro*Doc Communication and Health
Current Trends in Health Communication
Date: 7, 8 and 9 October 2009
Location: University of Lugano
Lecturer: Prof. Teresa L. Thompson
Program:
Session I: Explaining Illness.
8 October 2009, 9:00-12:00, room pc 004
Preparatory reading:
The Nature and Language of Illness Explanations -- Tereza L. Thompson. In Bryan B. Whaley (Ed.), Explaining Illness Research, Theory, and Strategies. Mahwah, NJ: Lawrence Erlbaum Associates, 2000:3-39.
Session II: Current Trends in Health Communication (with a focus on social marketing)
8 October 2009, 14:00-17:00, room pc 004
Preparatory readings:
A.Framing: Message Frames Interact with Motivational Systems to Determine Depth of Message Processing -- Lijiang Shen and James Price Dillard, HC, 24 (6)
B. Social Marketing: Social Marketing: Its Meaning, Use, and Application for Health Communication -- Timothy Edgar, Julie E. Volkman, and Alison M. B. Logan, Handbook of Health Communication (second edition, forthcoming).
C. Theoretical Perspectives: Specification and Misspecification of Theoretical Foundations and Logic Models for Health Communication Campaigns -- Michael Slater, HC, 20 (2)
D. Health Information Seeking: Health and the Information Nonseeker: A Profile -- Shoba Ramanadhan and K. Viswanath, HC, 20 (2)
E. Direct-to-Consumer Advertising: Antidepressant Direct-to-Consumer Advertising and Social Perception on the Prevalence of Depression: Application of the Availability Heuristic -- Soontae An, HC, 23 (5)
F. Narrative Approaches: Defining Moments -- Lynn Harter, HC, 24 (7)
G. Cultural Approaches: The Past, Present and Future of Health Development Campaigns: Reflexivity and the Critical-Cultural approach -- Mohan J. Dutta and Rebecca DeSouza – HC, 23 (4)
Session III: The Journal – Health Communication
9 October 2009, 9:00-12:00, room pc 004
Preparatory readings:
A. Seventy-Five (Count ‘Em – 75!) Issues of Health Communication: An Analysis of Emerging Themes -- Teresa L. Thompson, HC, 20 (2)
B. The Ten Commandments of Reviewing: The Promise of a Kinder, Gentler, Discipline! -- Mohan J. Dutta, HC, 20 (2)